Meet Our Executive Team
In July of 2001, Wallick purchased Best Roofing; a South Florida based commercial roofing contracting company. Best Roofing was a $6,000,000 / year roofing contracting company that had lost money the previous two years. Over the next two years, Wallick completely re-engineered every department of Best Roofing. Like a football coach taking over a losing team, Wallick first step was to change the culture with a focus on getting back to basics.
From 2004-2008 Best Roofing enjoyed three years of “contracting gluttony”. Florida experienced 3 significant hurricanes that generated more work than Best Roofing and every other specialty contactor in Florida had ever experienced. From 2005- 2008, Best Roofing tripled in size. Storms create an artificial construction market and normal business cycles get disrupted. The majority of Best Roofing’s business was coming as a result of storm damage funded by insurance companies. Like all good parties, they eventually end. All the damages caused by the storms eventually got repaired or replaced and the insurance money ran out. In June of 2008, the financial markets went into a “tail-spin” as the country experienced the worst recession on record since the great Depression in the 1930’s.
Gregg Wallick owner of Best Roofing; a South Florida-based commercial roofing contracting company, along with every other business, started shedding overhead, cutting margins, and trying to ride out the financial storm. After about a month of sleepless nights and having exhausted every idea possible on how to make some sales, Wallick hired a professional sales coach, in the hopes that they would be able to see areas that he was missing. The coach said, “Before we get started let me ask you a few questions”:
“How are you managing your sales team’s activities?”
Wallick’s answer: “What are you talking about? We measure results. Eat what you kill.”
“Do you have a defined sales process?”
Wallick’s answer: “Sort of… they should know what to do, I think?”
Best Roofing’s sales strategy, like most other specialty contractors, believed that “throw enough against the wall and something will stick.” However, Best Roofing’s selling strategy was in reality, a pricing strategy. Best Roofing, like so many other specialty contractors, was a professional “bidding and begging organization.” They had no clue what it meant to prequalify, find the decision maker, manage their pipeline, and monitor the closing ratio.
After a few sessions with the sales coach, Wallick realized that with a more calculated approach his company could bid less and capture more by following a strategic selling system. He set out to transform Best Roofing into a professional selling organization.
In 2009, Best Roofing became the first Beta application for the new cloud based application previously called “BID LOG”. From 2009 – 2012, Wallick’s vision of having a system with the functionality needed to coordinate the work flow requirements of the Specialty Contracting industry evolved. Wallick was the industry expert and Gervasi was the software architect. Together they worked diligently to create a CRM / Sales Automation tool written specifically to meet the needs of the Specialty Contracting industry. After 4 years of extensive evolution and testing, the application was ready to be released to the public.
In 2012 a group of investors led by Wallick & Gervasi raised the initial capital required to commercially launch the company. The company is a Florida Based L.L.C. with the vision of creating the industry’s best CRM/Sales Automation tool for contractors.
As of today Followup CRMr is working with numerous Specialty Contractors Industries such as:
- Glass & Window
- Security Systems
- Pest Control
- Disaster Recovery
- and more